Effectiveness of celebrity marketing in the United Kingdom (UK) 2016
This statistic shows the results of a survey among in-house marketers on the effectiveness of celebrity marketing as part of selected marketing strategies in the United Kingdom (UK) as of May 2016. The survey found that 98 percent of marketers stated that celebrities were either highly effective or quite effective as part of social media promotion. Only 13 percent of marketing professionals thought of celebrity marketing as highly effective for crisis management.
