This statistic shows the results of a survey on the extent of star/celebrity influence on personal fashion choices in Germany as of 2015. The survey question was part of the largest market-media evaluation of the German fashion market. In 2015, the majority of respondents, 51.3 percent, completely disagreed with the survey statement. Only 2 percent of respondents completely agreed that their personal fashion choices were influenced by celebrities and well-known figures.
To what extent does the statement "In terms of fashion I let myself be influenced by stars/well-known figures" apply to you personally?
Characteristic
2013
2015
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Information on total base:
Base: persons reachable online (Germans and EU-foreigners in private households resident in main apartment) aged 14 to 69.
Information on total sample:
2013: 5,002 respondents, projection to 43.53 million persons
2015: 5,182 respondents, projection to 44.31 million persons
During the survey this question was asked in the following wording: "Here you see several statements on the topic of clothing. Please indicate for each statement to what extent it applies to you personally. - "In terms of fashion I let myself be influenced by stars/ well-known figures."
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Spiegel. (October 15, 2015). To what extent does the statement "In terms of fashion I let myself be influenced by stars/well-known figures" apply to you personally? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/711250/celebrity-influence-fashion-choices-germany/
Spiegel. "To what extent does the statement "In terms of fashion I let myself be influenced by stars/well-known figures" apply to you personally?." Chart. October 15, 2015. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/711250/celebrity-influence-fashion-choices-germany/
Spiegel. (2015). To what extent does the statement "In terms of fashion I let myself be influenced by stars/well-known figures" apply to you personally?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/711250/celebrity-influence-fashion-choices-germany/
Spiegel. "To What Extent Does The Statement "In Terms of Fashion I Let Myself Be Influenced by Stars/Well-known Figures" Apply to You Personally?." Statista, Statista Inc., 15 Oct 2015, https://www.statista.com/statistics/711250/celebrity-influence-fashion-choices-germany/
Spiegel, To what extent does the statement "In terms of fashion I let myself be influenced by stars/well-known figures" apply to you personally? Statista, https://www.statista.com/statistics/711250/celebrity-influence-fashion-choices-germany/ (last visited July 22, 2024)
To what extent does the statement "In terms of fashion I let myself be influenced by stars/well-known figures" apply to you personally? [Graph], Spiegel, October 15, 2015. [Online]. Available: https://www.statista.com/statistics/711250/celebrity-influence-fashion-choices-germany/
