T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us nowItaly: importance of raw material in food products 2017
In a poll from 2017, on the importance of the provenance of the raw materials used for manufacturing food products was conducted in Italy. 66 percent considered it to be highly important. This kind of information is found on a panel on the package of food. It usually includes information as serving size, number of calories, grams of fat, included nutrients and a list of ingredients. In 2017, Italian consumers participated in a survey about that food labels are not always legible. 21 percent of interviewees answered that food labels were legible on a few food products.
Reading food labels
Information available on food packaging is important. 54 percent of Italian consumers changed their purchase choice after reading product labels, according to a poll from 2016. Unfortunately, the available information is not always clear. 30 percent of consumers admitted that food labels were often not understandable.
Track your food
Food labels will be essential to track food products through their journey ending at the consumers’ tables. The traceability of food through labels under stricter regulation is considered relevant by 67 percent of Italian consumers.
Reading food labels
Information available on food packaging is important. 54 percent of Italian consumers changed their purchase choice after reading product labels, according to a poll from 2016. Unfortunately, the available information is not always clear. 30 percent of consumers admitted that food labels were often not understandable.
Track your food
Food labels will be essential to track food products through their journey ending at the consumers’ tables. The traceability of food through labels under stricter regulation is considered relevant by 67 percent of Italian consumers.
