This statistic shows the strategies used by businesses when a product or brand is boycotted by consumers in Canada as of May 2017. During the survey, 39 percent of the respondents said that they would take a neutral position, while 17 percent said that they would drop the product immediately.
How would you deal with a boycott of a brand or product?
Characteristic
Share of respondents
Take a neutral position. I’m a grocer, not an activist
39%
Wait and see. These things tend to blow over
24%
Don’t know. It’s tricky—there are two sides to every dispute and I don’t want to alienate any of my customers
20%
Drop it immediately. I don’t need the hassle and there are plenty of other products to fill its place
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Canadian Grocer. (January 30, 2017). How would you deal with a boycott of a brand or product? [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/711103/boycott-strategy-brand-canada/
Canadian Grocer. "How would you deal with a boycott of a brand or product?." Chart. January 30, 2017. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/711103/boycott-strategy-brand-canada/
Canadian Grocer. (2017). How would you deal with a boycott of a brand or product?. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/711103/boycott-strategy-brand-canada/
Canadian Grocer. "How Would You Deal with a Boycott of a Brand or Product?." Statista, Statista Inc., 30 Jan 2017, https://www.statista.com/statistics/711103/boycott-strategy-brand-canada/
Canadian Grocer, How would you deal with a boycott of a brand or product? Statista, https://www.statista.com/statistics/711103/boycott-strategy-brand-canada/ (last visited September 26, 2024)
How would you deal with a boycott of a brand or product? [Graph], Canadian Grocer, January 30, 2017. [Online]. Available: https://www.statista.com/statistics/711103/boycott-strategy-brand-canada/