Ranking of sustainable brands in the Netherlands 2018

Ranking of sustainable brands in the Netherlands in 2018

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Source

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Release date

April 2018

Region

Netherlands

Survey time period

November 2017 to February 2018

Number of respondents

5,000*

Age group

16 years and older

Method of interview

Online interview

Supplementary notes

* Every brand is evaluated by at least 1000 people. In total, nearly 150 brands were evaluated in the Netherlands.

The source adds the following explanation: "The ranking is based on the percentage of consumers who assess the company's sustainability efforts as good (4) or very good (5) on a scale of 1-5 + “don´t know.” The maximum score is 200%. A company that has 200%, performs very well within both environmental and social responsibility according to consumers."

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