As of January 2021, Valio had the highest number of views of nearly 32.7 million. Valio's competitor Arla, placed second in the ranking. YouTube channels Vaasan leipomot, FAST PRO and Atria Kokkaamo also enjoyed millions of viewers. In the survey period, the leading Finnish brands on YouTube across all industries included Elisa, Finnair and Valio.
Most popular YouTube channels of FMCG brands in Finland as of January 2021, by number of video views
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Number of video views in millions
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Socialbakers. (January 7, 2021). Most popular YouTube channels of FMCG brands in Finland as of January 2021, by number of video views (in millions) [Graph]. In Statista. Retrieved July 28, 2024, from https://www.statista.com/statistics/710903/most-popular-fmcg-brands-on-youtube-in-finland-by-number-of-video-views/
Socialbakers. "Most popular YouTube channels of FMCG brands in Finland as of January 2021, by number of video views (in millions)." Chart. January 7, 2021. Statista. Accessed July 28, 2024. https://www.statista.com/statistics/710903/most-popular-fmcg-brands-on-youtube-in-finland-by-number-of-video-views/
Socialbakers. (2021). Most popular YouTube channels of FMCG brands in Finland as of January 2021, by number of video views (in millions). Statista. Statista Inc.. Accessed: July 28, 2024. https://www.statista.com/statistics/710903/most-popular-fmcg-brands-on-youtube-in-finland-by-number-of-video-views/
Socialbakers. "Most Popular Youtube Channels of Fmcg Brands in Finland as of January 2021, by Number of Video Views (in Millions)." Statista, Statista Inc., 7 Jan 2021, https://www.statista.com/statistics/710903/most-popular-fmcg-brands-on-youtube-in-finland-by-number-of-video-views/
Socialbakers, Most popular YouTube channels of FMCG brands in Finland as of January 2021, by number of video views (in millions) Statista, https://www.statista.com/statistics/710903/most-popular-fmcg-brands-on-youtube-in-finland-by-number-of-video-views/ (last visited July 28, 2024)
Most popular YouTube channels of FMCG brands in Finland as of January 2021, by number of video views (in millions) [Graph], Socialbakers, January 7, 2021. [Online]. Available: https://www.statista.com/statistics/710903/most-popular-fmcg-brands-on-youtube-in-finland-by-number-of-video-views/