The statistic shows the market share held by the three major adaptive bitrate standards used by online video publishers from 2016 to 2018. In 2018, 67 percent of publishers opted to use HLS, primarily due to its compatibility over a wide range of devices, browsers, and OTT players. The fifth version of HLS was released in September 2016 and introduced support for fragmented video playback, assisting with the insertion of advertising dynamically throughout a video.
Market share of adaptive bitrate standards for online video streaming worldwide from 2016 to 2018
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Encoding.com. (April 4, 2019). Market share of adaptive bitrate standards for online video streaming worldwide from 2016 to 2018 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/710691/worldwide-video-adaptive-bitrate-standards-share/
Encoding.com. "Market share of adaptive bitrate standards for online video streaming worldwide from 2016 to 2018." Chart. April 4, 2019. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/710691/worldwide-video-adaptive-bitrate-standards-share/
Encoding.com. (2019). Market share of adaptive bitrate standards for online video streaming worldwide from 2016 to 2018. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/710691/worldwide-video-adaptive-bitrate-standards-share/
Encoding.com. "Market Share of Adaptive Bitrate Standards for Online Video Streaming Worldwide from 2016 to 2018." Statista, Statista Inc., 4 Apr 2019, https://www.statista.com/statistics/710691/worldwide-video-adaptive-bitrate-standards-share/
Encoding.com, Market share of adaptive bitrate standards for online video streaming worldwide from 2016 to 2018 Statista, https://www.statista.com/statistics/710691/worldwide-video-adaptive-bitrate-standards-share/ (last visited November 22, 2024)
Market share of adaptive bitrate standards for online video streaming worldwide from 2016 to 2018 [Graph], Encoding.com, April 4, 2019. [Online]. Available: https://www.statista.com/statistics/710691/worldwide-video-adaptive-bitrate-standards-share/
