Impact of artificial intelligence on email marketing worldwide 2019

Published by Statista Research Department, Dec 10, 2024
During a 2019 survey carried out among marketers from across the globe, it was found that company respondents primarily thought of artificial intelligence as a means to optimize email send times, at 66 percent of respondents. Agency respondents found that optimizing calls to action would be one of the primary improvement through artificial intelligence, at 54 percent of respondents.

Expected impact of artificial intelligence on email marketing worldwide as of July 2019

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Statistic: Expected impact of artificial intelligence on email marketing worldwide as of July 2019

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Release date

September 2019

Region

Worldwide

Survey time period

June and July 2019

Number of respondents

302 respondents

Special properties

among marketers

Method of interview

Online survey

Supplementary notes

Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.

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