Italy: distribution online purchase Italian clothing buyers 2016, by price
This statistic illustrates the distribution of the online purchases of Italian clothing shoppers via both Italian and foreign websites in the year 2016, broken down by price category. As of the survey period, over half of the Italian web shoppers (52 percent) bought mainly products on the websites of Italian and foreign web retailer offering a discounted price. This witness that price is one of the main drivers affecting consumers’ choices.
