Share of online/offline retail sales in Denmark 2016, by product category

Published by Statista Research Department, Dec 1, 2016
This statistic displays the share of online and offline retail sales in Denmark in 2016, by product category. In that year cultural experiences had the biggest share, with 82 percent being sold online. Also more than half of the travels purchased in Denmark were bought online. The grocery, food and drink sector had a total online sales share of 4 percent. The biggest share of durable goods was recorded for fashion, with 42 of all clothing, shoes and accessories sold online.

Share of online and offline retail sales in Denmark in 2016, by product category

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Release date

2016

Region

Denmark

Survey time period

January 1 to December 31, 2016

Supplementary notes

The figures are estimates based on surveys made by Statistics Denmark and FDIH.

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