The statistic presents information on the gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, broken down by gender. It was discovered that the average CPI for female mobile game users amounted to 4.43 U.S. dollars, while CPI for male mobile gamers reached nearly 3.9 U.S. dollars.
Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Liftoff, & VentureBeat. (January 12, 2017). Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/709666/global-gaming-app-cpi-iap-gender/
Liftoff, und VentureBeat. "Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender." Chart. January 12, 2017. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/709666/global-gaming-app-cpi-iap-gender/
Liftoff, VentureBeat. (2017). Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/709666/global-gaming-app-cpi-iap-gender/
Liftoff, and VentureBeat. "Gaming Apps Cost-per-install (Cpi) and In-app Purchase (Iap) Worldwide as of October 2016, by Gender." Statista, Statista Inc., 12 Jan 2017, https://www.statista.com/statistics/709666/global-gaming-app-cpi-iap-gender/
Liftoff & VentureBeat, Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender Statista, https://www.statista.com/statistics/709666/global-gaming-app-cpi-iap-gender/ (last visited November 22, 2024)
Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by gender [Graph], Liftoff, & VentureBeat, January 12, 2017. [Online]. Available: https://www.statista.com/statistics/709666/global-gaming-app-cpi-iap-gender/