Global gaming app CPI and IAP in 2016, by region

Published by
J. Clement,
Jan 29, 2021
The statistic presents information on the gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, broken down by region. It was discovered that the average CPI in Asia Pacific amounted to 3.1 U.S. dollars, while in-app-purchase costs reached nearly 50.3 U.S. dollars in the region.

Gaming apps cost-per-install (CPI) and in-app purchase (IAP) worldwide as of October 2016, by region

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Release date

January 2017

Region

Worldwide, North America, APAC

Survey time period

October 2015 to October 2016

Special properties

based on 7.9 billion ad impressions and 3.6 million app installs

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Topics

Mobile gaming market leadersVideo game industryMobile app usageMobile app monetizationOnline gaming
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
$199 USD
per month, billed annually 1
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Professional Account

For teams of up to 5 people
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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