As of July 2022, Apple Mail Privacy accounted for over half of the e-mail opens. Mobile saw a significant decrease in 2022, around 30 percent. This was after the launch of Apple's Mail Privacy Protection (MPP) in September 2021. The tool prevents marketers from tracking the opening device.
Market share of the most used e-mail platforms as of July 2022
After the launch of Apple's Mail Privacy Protection (MPP) in September 2021, the figures have seen significant change because the tool prevents marketers from tracking the opening device. Therefore, the tool is included as a separate environment.
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Litmus. (August 11, 2022). Market share of the most used e-mail platforms as of July 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/709596/most-used-e-mail-platform-by-market-share/
Litmus. "Market share of the most used e-mail platforms as of July 2022." Chart. August 11, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/709596/most-used-e-mail-platform-by-market-share/
Litmus. (2022). Market share of the most used e-mail platforms as of July 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/709596/most-used-e-mail-platform-by-market-share/
Litmus. "Market Share of The Most Used E-mail Platforms as of July 2022." Statista, Statista Inc., 11 Aug 2022, https://www.statista.com/statistics/709596/most-used-e-mail-platform-by-market-share/
Litmus, Market share of the most used e-mail platforms as of July 2022 Statista, https://www.statista.com/statistics/709596/most-used-e-mail-platform-by-market-share/ (last visited November 21, 2024)
Market share of the most used e-mail platforms as of July 2022 [Graph], Litmus, August 11, 2022. [Online]. Available: https://www.statista.com/statistics/709596/most-used-e-mail-platform-by-market-share/