This statistic shows the share of national brands on promotion in six different European countries in 2015. These countries include the United Kingdom, Spain, France, the Netherlands, Germany and Italy. The share of national brands on promotion was highest in the United Kingdom at 64.5 percent, followed by Italy at 36.1 percent. Additionally, the share of private label goods on promotion in selected European countries can be found at the following.
Share of national branded goods on promotion in selected European countries in 2015, based on volume*
* IRI Infoscan hypermarkets and supermarkets (UK, France, Italy, Spain and Netherlands); IRI Infoscan grocery and drugstores excluding hard discount in
Germany.
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IRI. (June 1, 2016). Share of national branded goods on promotion in selected European countries in 2015, based on volume* [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/709293/national-brand-promotion-share-by-european-countries/
IRI. "Share of national branded goods on promotion in selected European countries in 2015, based on volume*." Chart. June 1, 2016. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/709293/national-brand-promotion-share-by-european-countries/
IRI. (2016). Share of national branded goods on promotion in selected European countries in 2015, based on volume*. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/709293/national-brand-promotion-share-by-european-countries/
IRI. "Share of National Branded Goods on Promotion in Selected European Countries in 2015, Based on Volume*." Statista, Statista Inc., 1 Jun 2016, https://www.statista.com/statistics/709293/national-brand-promotion-share-by-european-countries/
IRI, Share of national branded goods on promotion in selected European countries in 2015, based on volume* Statista, https://www.statista.com/statistics/709293/national-brand-promotion-share-by-european-countries/ (last visited November 13, 2024)
Share of national branded goods on promotion in selected European countries in 2015, based on volume* [Graph], IRI, June 1, 2016. [Online]. Available: https://www.statista.com/statistics/709293/national-brand-promotion-share-by-european-countries/
