Views of shoppers regarding underwear ads with plus-size models by gender U.S. 2017

Published by
Alexander Kunst,
Dec 20, 2019
The statistic shows the agreement of shoppers in the United States regarding underwear ads with bigger women or plus-size models in 2017, by gender. The survey revealed that 34 percent of female respondents identify better with the brand/product when they include bigger models.

Agreement of shoppers in the United States regarding underwear ads with bigger women or plus-size models in 2017, by gender

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Release date

April 2017

Region

United States

Survey time period

March 16 to 22, 2017

Number of respondents

1,029 respondents

Age group

16-69 years

Special properties

shoppers of underwear

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "More and more underwear brands start to advertise their products with bigger women or plus size models. Which statements concerning this trend do you agree with?".

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