Positive attitude towards advertising channels in Sweden 2018

Published by Statista Research Department, Jan 5, 2023
This statistic shows the results of a survey on positive attitude towards advertising channels in Sweden in 2018. An advertising channel is a medium through which the advertiser reaches the target group. During the survey period, 37 percent of respondents stated that they had a positive or very positive attitude towards in-store advertising. 28 percent of individuals interviewed also felt positive about cinema advertising.

Which of the following advertising channels do you have a positive attitude towards?

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Release date

May 2018

Region

Sweden

Survey time period

January 10-15, 2018

Number of respondents

1,144 respondents

Age group

16-80 years

Method of interview

Online survey

Supplementary notes

* E.g. ads before online TV and YouTube videos.

This question was phrased by the source as follows: "Vilken är din inställning till att få erbjudanden/reklam i följande kanaler?"/ "What is your attitude getting offers/advertising in the following channels?"

This statistic only shows the share of respondents that considered receiving advertisement the respective advertising channel "positive" or "very positive".

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