Positive attitude towards advertising channels in Sweden 2018

Published by Statista Research Department, Jan 5, 2023
This statistic shows the results of a survey on positive attitude towards advertising channels in Sweden in 2018. An advertising channel is a medium through which the advertiser reaches the target group. During the survey period, 37 percent of respondents stated that they had a positive or very positive attitude towards in-store advertising. 28 percent of individuals interviewed also felt positive about cinema advertising.

Which of the following advertising channels do you have a positive attitude towards?

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

May 2018

Region

Sweden

Survey time period

January 10-15, 2018

Number of respondents

1,144 respondents

Age group

16-80 years

Method of interview

Online survey

Supplementary notes

* E.g. ads before online TV and YouTube videos.

This question was phrased by the source as follows: "Vilken är din inställning till att få erbjudanden/reklam i följande kanaler?"/ "What is your attitude getting offers/advertising in the following channels?"

This statistic only shows the share of respondents that considered receiving advertisement the respective advertising channel "positive" or "very positive".

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital advertising in Poland "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital advertising in Poland

Overview

8

E-mail and mobile advertising

7

Social media advertising

8

Video/display advertising and other formats

8

Consumer behavior

6

Further related statistics

6

Further Content: You might find this interesting as well

Statistics

Topics

Digital advertising in CEEAdvertising in PolandDigital advertising in RussiaDigital advertising in PolandAdvertising in Hungary
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.