Watching short entertainment online videos in the UK 2019, by age group

Published by
Julia Stoll,
Dec 7, 2021
This statistic displays the findings of a survey on the share of individuals who ever watched short entertainment videos online in the United Kingdom (UK) in 2019. It was found that 78 percent of respondents between 16 and 24 years of age reported ever watching short entertainment videos online such as music clips, film trailers, clips from TV programs, or highlights. During a survey in 2018, it was revealed that 42 percent of responding adults from the same age group stated that they had watched online short videos (such as Youtube) at least weekly. In general however, watching such videos online was less common among older groups of respondents.

Share of individuals who ever watched short entertainment videos online in the United Kingdom (UK) in 2019, by age group*

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Release date

June 2020

Region

United Kingdom

Survey time period

2019

Number of respondents

892 respondents

Age group

16 years and older

Special properties

those who watched videos on sites or apps like YouTube

Method of interview

Face-to-face interview

Supplementary notes

* The original survey question was phrased as follows:
"And what types of videos do you tend to watch on these sites and apps?" Multi code.

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Overview

4

Platform benchmarks

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User engagement

5

Video streaming on-demand

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YouTube

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Twitch

4

TikTok

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Spotlight: online video advertising

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