U.S. digital Amazon audience on Prime Day and Cyber Monday 2015-2016

Published by Daniela Coppola, Jul 14, 2023
This statistic shows the unique digital visitors to Amazon on Amazon Prime Day and Cyber Monday in 2015 and 2016. In 2016, Amazon Prime Day generated 49.3 million unique visitors to the online shopping platform, almost as much as on Cyber Monday in the previous year. Amazon Prime Day was launched in 2015 to celebrate Amazon's 20 year anniversary. It is a one-day shopping event like Black Friday or Cyber Monday, but exclusive to Amazon.

Unique digital visitors to Amazon on Amazon Prime Day and Cyber Monday in 2015 and 2016 (in millions)

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Release date

May 2017

Region

United States

Survey time period

2015 and 2016

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across all platforms

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Statistics on " Amazon Prime Day "

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Overview

5

Prime Day sales

7

Online shopping

7

Online advertising

4

Further related statistics

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Statistics

Topics

Amazon Prime DayE-commerce worldwideAmazonAmazon PrimeAmazon Prime Video
Access all statistics starting from $2,388 USD yearly *

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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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