Average time spent per week watching TV and using the internet Australia 2015-2016
The television viewing habits of Australians have changed significantly over the past decade, with the boom in popularity of home internet and smart devices dominating the screen time of consumers. However, in a survey conducted between 2015 and 2016, respondents in Australia spent an average of 1,095 minutes, or around 18 hours, per week watching TV. In comparison, the average time spent using the internet at home amounted to 798 minutes, or just over 13 hours per week.
Television viewing channels
Around 9.85 million Australian households were forecasted to own a television in 2019. While traditional live programming was still the most common method of watching, subscription video on demand (SVOD) subscriptions have been growing. As of 2018, Netflix dominated this market in Australia, accounting for 67 percent of SVOD subscribers. In line with changing viewing habits, while free-to air TV advertising has seen a decline in market value over the past few years, subscription TV advertising was forecasted to increase into the near future.
What’s on the telly?
In 2018, the most watched TV genre was ‘News’, with over 60 percent of Australian viewers tuning in. ‘Reality TV’ was not far behind with a 40 percent share. Younger generations were much more likely to binge-watch television with over 70 percent of millennials admitting to this habit. While internet usage at home has increased, this has not necessarily reduced TV watching time. Many Australians also use social networks, surf the web, and read emails while watching television, with multi-screen viewers on the rise.
Television viewing channels
Around 9.85 million Australian households were forecasted to own a television in 2019. While traditional live programming was still the most common method of watching, subscription video on demand (SVOD) subscriptions have been growing. As of 2018, Netflix dominated this market in Australia, accounting for 67 percent of SVOD subscribers. In line with changing viewing habits, while free-to air TV advertising has seen a decline in market value over the past few years, subscription TV advertising was forecasted to increase into the near future.
What’s on the telly?
In 2018, the most watched TV genre was ‘News’, with over 60 percent of Australian viewers tuning in. ‘Reality TV’ was not far behind with a 40 percent share. Younger generations were much more likely to binge-watch television with over 70 percent of millennials admitting to this habit. While internet usage at home has increased, this has not necessarily reduced TV watching time. Many Australians also use social networks, surf the web, and read emails while watching television, with multi-screen viewers on the rise.
