According to data gathered from U.S. media consumers between December 2019 and January 2020, Millennials had an average of 17 paid media and entertainment subscriptions each. Gen Z and Gen X also had more subscriptions than the total average, and these figures also do not account for free services consumers may be using such as ad-supported video streaming platforms or music services.
Number of paid media and entertainment subscriptions among consumers in the United States as of January 2020, by generation
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Deloitte. (June 23, 2020). Number of paid media and entertainment subscriptions among consumers in the United States as of January 2020, by generation [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/707248/entertainment-subscriptions-per-user/?os=wtmb5utkcxk5refapp%3Famp_kit1
Deloitte. "Number of paid media and entertainment subscriptions among consumers in the United States as of January 2020, by generation." Chart. June 23, 2020. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/707248/entertainment-subscriptions-per-user/?os=wtmb5utkcxk5refapp%3Famp_kit1
Deloitte. (2020). Number of paid media and entertainment subscriptions among consumers in the United States as of January 2020, by generation. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/707248/entertainment-subscriptions-per-user/?os=wtmb5utkcxk5refapp%3Famp_kit1
Deloitte. "Number of Paid Media and Entertainment Subscriptions among Consumers in The United States as of January 2020, by Generation." Statista, Statista Inc., 23 Jun 2020, https://www.statista.com/statistics/707248/entertainment-subscriptions-per-user/?os=wtmb5utkcxk5refapp%3Famp_kit1
Deloitte, Number of paid media and entertainment subscriptions among consumers in the United States as of January 2020, by generation Statista, https://www.statista.com/statistics/707248/entertainment-subscriptions-per-user/?os=wtmb5utkcxk5refapp%3Famp_kit1 (last visited October 30, 2024)
Number of paid media and entertainment subscriptions among consumers in the United States as of January 2020, by generation [Graph], Deloitte, June 23, 2020. [Online]. Available: https://www.statista.com/statistics/707248/entertainment-subscriptions-per-user/?os=wtmb5utkcxk5refapp%3Famp_kit1
