According to data gathered from U.S. media consumers between December 2019 and January 2020, Millennials had an average of 17 paid media and entertainment subscriptions each. Gen Z and Gen X also had more subscriptions than the total average, and these figures also do not account for free services consumers may be using such as ad-supported video streaming platforms or music services.
Number of paid media and entertainment subscriptions among consumers in the United States as of January 2020, by generation
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Deloitte. (June 23, 2020). Number of paid media and entertainment subscriptions among consumers in the United States as of January 2020, by generation [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/707248/entertainment-subscriptions-per-user/?os=https%3A%2F%2Fwww.nbcchicago.com%2F
Deloitte. "Number of paid media and entertainment subscriptions among consumers in the United States as of January 2020, by generation." Chart. June 23, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/707248/entertainment-subscriptions-per-user/?os=https%3A%2F%2Fwww.nbcchicago.com%2F
Deloitte. (2020). Number of paid media and entertainment subscriptions among consumers in the United States as of January 2020, by generation. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/707248/entertainment-subscriptions-per-user/?os=https%3A%2F%2Fwww.nbcchicago.com%2F
Deloitte. "Number of Paid Media and Entertainment Subscriptions among Consumers in The United States as of January 2020, by Generation." Statista, Statista Inc., 23 Jun 2020, https://www.statista.com/statistics/707248/entertainment-subscriptions-per-user/?os=https%3A%2F%2Fwww.nbcchicago.com%2F
Deloitte, Number of paid media and entertainment subscriptions among consumers in the United States as of January 2020, by generation Statista, https://www.statista.com/statistics/707248/entertainment-subscriptions-per-user/?os=https%3A%2F%2Fwww.nbcchicago.com%2F (last visited December 23, 2024)
Number of paid media and entertainment subscriptions among consumers in the United States as of January 2020, by generation [Graph], Deloitte, June 23, 2020. [Online]. Available: https://www.statista.com/statistics/707248/entertainment-subscriptions-per-user/?os=https%3A%2F%2Fwww.nbcchicago.com%2F
