Consumer attitudes towards frozen food in the United Kingdom (UK) 2017, by age

This statistic illustrates the share of respondents who consider frozen food to be inferior to fresh food in the United Kingdom (UK) in 2017, by age. In the past year ending the the 29 January, 2017, only ice cream, desserts and veggie protein dishes have had significant growth out of the major frozen food categories. However, as shown on the graph, age has an influence on this perception: younger consumers appear to prefer fresh foods with a 48 percent share considering frozen food to be inferior to fresh. This trend continues across all age ranges, with older consumers more likely to consider frozen food as equivalent to fresh.