Digital ad spend in the Nordics 2023, by country

Published by Statista Research Department, Nov 21, 2024

In 2023, Sweden was the largest digital advertising market in the Nordics, with a spending of 3.34 billion euros. Denmark  and Norway followed, with 1.64 and 1.61 billion, respectively. In Finland, the expenditure amounted to 741 million euros. Most recent figures estimate the 2022 digital ad spend in Iceland at 2.71 billion Icelandic krona or 19.9 million euros.

Digital advertising spending in selected Nordic countries in 2023 (in million euros)

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Release date

June 2024

Region

Denmark, Finland, Norway, Sweden

Survey time period

2023

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Other statistics that may interest you Digital advertising in the Nordics

Overview of the European market

4

Denmark

8

Finland

8

Norway

8

Sweden

8

Further related statistics

10

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Topics

Advertising in the NordicsMedia usage in SwedenMedia usage in FinlandMedia usage in NorwayDigitalization in the media industry in Sweden
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