In 2023, Sweden was the largest digital advertising market in the Nordics, with a spending of 3.34 billion euros. Denmark and Norway followed, with 1.64 and 1.61 billion, respectively. In Finland, the expenditure amounted to 741 million euros. Most recent figures estimate the 2022 digital ad spend in Iceland at 2.71 billion Icelandic krona or 19.9 million euros.
Digital advertising spending in selected Nordic countries in 2023
(in million euros)
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IAB Europe. (June 12, 2024). Digital advertising spending in selected Nordic countries in 2023 (in million euros) [Graph]. In Statista. Retrieved March 10, 2025, from https://www.statista.com/statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/
IAB Europe. "Digital advertising spending in selected Nordic countries in 2023 (in million euros)." Chart. June 12, 2024. Statista. Accessed March 10, 2025. https://www.statista.com/statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/
IAB Europe. (2024). Digital advertising spending in selected Nordic countries in 2023 (in million euros). Statista. Statista Inc.. Accessed: March 10, 2025. https://www.statista.com/statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/
IAB Europe. "Digital Advertising Spending in Selected Nordic Countries in 2023 (in Million Euros)." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/
IAB Europe, Digital advertising spending in selected Nordic countries in 2023 (in million euros) Statista, https://www.statista.com/statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/ (last visited March 10, 2025)
Digital advertising spending in selected Nordic countries in 2023 (in million euros) [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/