Share of U.S. online shoppers actively searching for trust seals 2017

Published by
Alexander Kunst,
Dec 20, 2019
This statistic presents the share of online shoppers in the United States who have actively searched for a certain seal of approval on an online shop website as of April 2017. During the survey period, 81 percent of respondents stated that they had not done this. Only three percent of respondents stated doing so often.

Have you ever actively searched for a certain seal of approval in an online shop?

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Release date

May 2017

Region

United States

Survey time period

April 12 to 14, 2017

Number of respondents

1,052 respondents

Age group

18 years and older

Special properties

shop online at least once per year

Method of interview

Online survey

Supplementary notes

Original Question - Have you ever actively searched for a certain seal of approval in an online shop?

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