This statistic shows the most trusted sources of recommendations for online product purchases according to online shoppers in the United States as of April 2017. During the survey period, 61 percent of respondents mentioned that they were most likely to trust recommendations from friends, acquaintances, or family members when choosing between different products.
Whose recommendations are you most likely to trust when you have to choose between different products?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista Survey. (May 3, 2017). Whose recommendations are you most likely to trust when you have to choose between different products? [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/704847/us-trusted-recommendations-for-online-shopping/
Statista Survey. "Whose recommendations are you most likely to trust when you have to choose between different products?." Chart. May 3, 2017. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/704847/us-trusted-recommendations-for-online-shopping/
Statista Survey. (2017). Whose recommendations are you most likely to trust when you have to choose between different products?. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/704847/us-trusted-recommendations-for-online-shopping/
Statista Survey. "Whose Recommendations Are You Most Likely to Trust When You Have to Choose between Different Products?." Statista, Statista Inc., 3 May 2017, https://www.statista.com/statistics/704847/us-trusted-recommendations-for-online-shopping/
Statista Survey, Whose recommendations are you most likely to trust when you have to choose between different products? Statista, https://www.statista.com/statistics/704847/us-trusted-recommendations-for-online-shopping/ (last visited December 26, 2024)
Whose recommendations are you most likely to trust when you have to choose between different products? [Graph], Statista Survey, May 3, 2017. [Online]. Available: https://www.statista.com/statistics/704847/us-trusted-recommendations-for-online-shopping/
