In 2023, the year-end gifts (o-seibo) market in Japan was valued at 858 billion Japanese yen. The market was forecast to decline to 842 billion yen in the following year. O-seibo is a year-end gift-giving custom in Japan commonly practiced around the first half of December. The underlying idea of o-seibo is to display gratitude towards those, who showed support and kindness to the gift-giver over the course of the year.
Retail value of the year-end gifts (o-seibo) market in Japan from 2014 to 2023 with a forecast for 2024
(in billion Japanese yen)
market size is based on the retail amount; both corporate and individual demands are included
Supplementary notes
*Prospect. **Forecast. Research targets were wholesalers and manufacturers of gifts, and retailers (department stores, mass merchandisers, gift-specialty stores, and mail order companies).
Figures prior to 2019 comes from previous reporting. 100 Japanese yen equal 0.64 U.S. dollars or 0.59 euros as of June 2024. Values have been rounded.
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Yano Research. (February 6, 2024). Retail value of the year-end gifts (o-seibo) market in Japan from 2014 to 2023 with a forecast for 2024 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/702173/japan-year-end-gifts-retail-market-size/
Yano Research. "Retail value of the year-end gifts (o-seibo) market in Japan from 2014 to 2023 with a forecast for 2024 (in billion Japanese yen)." Chart. February 6, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/702173/japan-year-end-gifts-retail-market-size/
Yano Research. (2024). Retail value of the year-end gifts (o-seibo) market in Japan from 2014 to 2023 with a forecast for 2024 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/702173/japan-year-end-gifts-retail-market-size/
Yano Research. "Retail Value of The Year-end Gifts (O-seibo) Market in Japan from 2014 to 2023 with a Forecast for 2024 (in Billion Japanese Yen)." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/702173/japan-year-end-gifts-retail-market-size/
Yano Research, Retail value of the year-end gifts (o-seibo) market in Japan from 2014 to 2023 with a forecast for 2024 (in billion Japanese yen) Statista, https://www.statista.com/statistics/702173/japan-year-end-gifts-retail-market-size/ (last visited December 23, 2024)
Retail value of the year-end gifts (o-seibo) market in Japan from 2014 to 2023 with a forecast for 2024 (in billion Japanese yen) [Graph], Yano Research, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/702173/japan-year-end-gifts-retail-market-size/
