Year-end gifts retail market size in Japan 2014-2024
In 2023, the year-end gifts (o-seibo) market in Japan was valued at 858 billion Japanese yen. The market was forecast to decline to 842 billion yen in the following year.
O-seibo is a year-end gift-giving custom in Japan commonly practiced around the first half of December. The underlying idea of o-seibo is to display gratitude towards those, who showed support and kindness to the gift-giver over the course of the year.