In 2024, the midsummer gifts (ochugen) market in Japan was forecast to reach 656 billion Japanese yen, a decrease from around 819 billion yen in 2014. Initially, ochugen were presented to ancestors around the time of the Buddhist Ghost Festival in July. Due to the fading religious connotation, the gifts are given to friends and acquaintances nowadays.
Retail value of the midsummer gifts (ochugen) market in Japan from 2014 to 2023 with a forecast for 2024
(in billion Japanese yen)
market size is based on the retail amount; both corporate and individual demands are included
Supplementary notes
*Projection. **Forecast. Research targets were wholesalers and manufacturers of gifts, and retailers (department stores, mass merchandisers, gift-specialty stores, and mail order companies).
Figures prior to 2019 comes from previous reporting. 100 Japanese yen equal 0.64 U.S. dollars or 0.59 euros as of June 2024. Values have been rounded.Â
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Yano Research. (February 6, 2024). Retail value of the midsummer gifts (ochugen) market in Japan from 2014 to 2023 with a forecast for 2024 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/702164/japan-midsummer-gifts-retail-market-size/
Yano Research. "Retail value of the midsummer gifts (ochugen) market in Japan from 2014 to 2023 with a forecast for 2024 (in billion Japanese yen)." Chart. February 6, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/702164/japan-midsummer-gifts-retail-market-size/
Yano Research. (2024). Retail value of the midsummer gifts (ochugen) market in Japan from 2014 to 2023 with a forecast for 2024 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/702164/japan-midsummer-gifts-retail-market-size/
Yano Research. "Retail Value of The Midsummer Gifts (Ochugen) Market in Japan from 2014 to 2023 with a Forecast for 2024 (in Billion Japanese Yen)." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/702164/japan-midsummer-gifts-retail-market-size/
Yano Research, Retail value of the midsummer gifts (ochugen) market in Japan from 2014 to 2023 with a forecast for 2024 (in billion Japanese yen) Statista, https://www.statista.com/statistics/702164/japan-midsummer-gifts-retail-market-size/ (last visited December 22, 2024)
Retail value of the midsummer gifts (ochugen) market in Japan from 2014 to 2023 with a forecast for 2024 (in billion Japanese yen) [Graph], Yano Research, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/702164/japan-midsummer-gifts-retail-market-size/
