Midsummer gifts retail market size in Japan 2014-2024

Published by C. Diep, Jun 14, 2024

In 2024, the midsummer gifts (ochugen) market in Japan was forecast to reach 656 billion Japanese yen, a decrease from around 819 billion yen in 2014.
Initially, ochugen were presented to ancestors around the time of the Buddhist Ghost Festival in July. Due to the fading religious connotation, the gifts are given to friends and acquaintances nowadays.

Retail value of the midsummer gifts (ochugen) market in Japan from 2014 to 2023 with a forecast for 2024 (in billion Japanese yen)

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Release date

February 2024

Region

Japan

Survey time period

2014 to 2023

Special properties

market size is based on the retail amount; both corporate and individual demands are included

Supplementary notes

*Projection. 
**Forecast.
Research targets were wholesalers and manufacturers of gifts, and retailers (department stores, mass merchandisers, gift-specialty stores, and mail order companies).

Figures prior to 2019 comes from previous reporting.
100 Japanese yen equal 0.64 U.S. dollars or 0.59 euros as of June 2024. 
Values have been rounded. 

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