Revenue share from tourism India 2013-2023, by visitor origin
In 2023, the share of revenues from domestic travel spending to the total tourism revenue was around 86 percent in India. The share of foreign visitor spending, has increased to 14 percent in 2023.
Incredible India’s booming tourism
India's tourism offers experiences ranging from cultural and religious sites to wellness tourism and destination weddings. The industry contributes to a significant amount of the country's GDP. Of the international tourist arrivals, the United States of America was the largest source of foreign tourists. It is likely that most of these were non-resident Indians or diaspora. Bangladesh and United Kingdom rounded off the top three FTAs into India.
Domestic push and revenge tourism
The tourism market in India has been experiencing steady growth in recent years, driven by a combination of factors. Initiatives such as 'Swadesh Darshan' and 'Incredible India' by the government, combined with increasing disposable income, have boosted domestic tourism. Moreover, ‘revenge tourism’ has gained popularity in India, particularly following the COVID-19 pandemic, as people seek to make up for lost travel experiences and show resilience. The majority of tourism revenue comes from domestic tourists, the revenue in this sector was projected to continue increasing from 2024 to 2029, indicating a promising outlook for the segment.
