Leading e-commerce software in Denmark 2024, by market share

Shopify was the leading e-commerce platform in Denmark as of January 2024. The web-shop had a market share of 31 percent and was followed closely by WooCommerce Checkout, which accounted for 20 percent of the market. Around one in ten e-commerce websites used Squarespace Add to Cart and Wix Stores.

What do Danes purchase online?

Danes' favorite online purchases are clothes, sports, and leisure equipment. Nearly seven in ten consumers bought these items in 2022, according to a survey. Similarly, over half of respondents purchased event tickets via the internet. Online food delivery services, like takeout and restaurant-made meals, were also popular amongst online shoppers.

A look at Nordic e-commerce

Once shoppers returned to in-person stores after the height of the COVID-19 pandemic, e-commerce experienced a decline. In the Nordic countries, retail e-commerce generated roughly 42 billion U.S. dollars in revenue in 2022. A decrease of nearly three billion euros compared to 2021. Comparing the year-on-year change, e-commerce revenue dropped 17 percent between the fourth quarter of 2021 and the fourth quarter of 2022. Despite the current revenue dip, the long-term outlook for the e-commerce market in the Nordics remains positive.