Value of Italy's national brand 2015-2024

Published by
Michele Majidi,
May 28, 2024
In 2024, Italy's national brand value amounted to approximately 2.33 trillion U.S. dollars. That year, Italy ranked ninth among the most valuable nation brands worldwide. To compare, the title of the most valuable nation brand was held by the United States, with a brand value of 32.27 trillion dollars.

Value of Italy's national brand from 2015 to 2024 (in trillion U.S. dollars)

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Release date

February 2024

Region

Italy

Survey time period

2015 to 2024

Supplementary notes

Figures have been rounded.
Data prior to 2024 was retrieved from earlier reports.

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