Gift retail market size in Japan 2015-2024

Published by C. Diep, Jun 14, 2024

In 2024, the retail value of the gifts market in Japan was forecast to amount to around 11 trillion Japanese yen, an increase from less than ten trillion yen in 2015. Apart from seasonal or celebratory gifts, the market includes presents handed out during the Buddhist Ghost Festival (o-chugen) and at year-end (o-seibo).

Retail value of the presents and gifts market in Japan from 2015 to 2023 with a forecast until 2024 (in trillion Japanese yen)

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Release date

February 2024

Region

Japan

Survey time period

2015 to 2023

Special properties

market size is based on the retail amount

Supplementary notes

*Projection. 
**Forecast.

Figures include traditional midsummer gifts (o-chugen) and year-end gifts (o-seibo).
Research targets were wholesalers and manufacturers of gifts, and retailers (department stores, mass merchandisers, gift-specialty stores, and mail order companies).

Figures prior to 2019 come from previous reports. Since the market size is recalculated retroactively, some figures may differ from previously published values.
100 Japanese yen equal 0.64 U.S. dollars or 0.59 euros as of June 2024.
Values have been rounded. 

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