In 2024, the retail value of the gifts market in Japan was forecast to amount to around 11 trillion Japanese yen, an increase from less than ten trillion yen in 2015. Apart from seasonal or celebratory gifts, the market includes presents handed out during the Buddhist Ghost Festival (o-chugen) and at year-end (o-seibo).
Retail value of the presents and gifts market in Japan from 2015 to 2023 with a forecast until 2024
(in trillion Japanese yen)
Figures include traditional midsummer gifts (o-chugen) and year-end gifts (o-seibo). Research targets were wholesalers and manufacturers of gifts, and retailers (department stores, mass merchandisers, gift-specialty stores, and mail order companies).
Figures prior to 2019 come from previous reports. Since the market size is recalculated retroactively, some figures may differ from previously published values. 100 Japanese yen equal 0.64 U.S. dollars or 0.59 euros as of June 2024. Values have been rounded.Â
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Yano Research. (February 6, 2024). Retail value of the presents and gifts market in Japan from 2015 to 2023 with a forecast until 2024 (in trillion Japanese yen) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/701821/japan-gift-retail-market-size/
Yano Research. "Retail value of the presents and gifts market in Japan from 2015 to 2023 with a forecast until 2024 (in trillion Japanese yen)." Chart. February 6, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/701821/japan-gift-retail-market-size/
Yano Research. (2024). Retail value of the presents and gifts market in Japan from 2015 to 2023 with a forecast until 2024 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/701821/japan-gift-retail-market-size/
Yano Research. "Retail Value of The Presents and Gifts Market in Japan from 2015 to 2023 with a Forecast until 2024 (in Trillion Japanese Yen)." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/701821/japan-gift-retail-market-size/
Yano Research, Retail value of the presents and gifts market in Japan from 2015 to 2023 with a forecast until 2024 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/701821/japan-gift-retail-market-size/ (last visited December 22, 2024)
Retail value of the presents and gifts market in Japan from 2015 to 2023 with a forecast until 2024 (in trillion Japanese yen) [Graph], Yano Research, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/701821/japan-gift-retail-market-size/
