This statistic shows the results of a survey into the impact not charging admissions has on spontaneous donations and secondary spending of visitors to museums in the United Kingdom (UK) in 2016. In total 74 percent of museums stated that not charging for admissions had a positive impact on spontaneous donations and 51 percent said it had a positive impact on secondary spend.
Impact of museums not charging admissions on spontaneous donations and secondary spend in the United Kingdom (UK) in 2016
Museums that do not charge for admissions (including specific exhibitions)
Supplementary notes
The original wording of the question was as follows: "Please answer each of the following questions based on your experience of, and your perceptions of, the impact of not charging for general admissions or specific exhibition admissions". * n (Spontaneous donations) = 100; n (Secondary spend) = 97.
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Association of Independent Museums . (August 1, 2016). Impact of museums not charging admissions on spontaneous donations and secondary spend in the United Kingdom (UK) in 2016 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/701658/free-museum-admission-impact-on-donations-united-kingdom-uk/
Association of Independent Museums . "Impact of museums not charging admissions on spontaneous donations and secondary spend in the United Kingdom (UK) in 2016." Chart. August 1, 2016. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/701658/free-museum-admission-impact-on-donations-united-kingdom-uk/
Association of Independent Museums . (2016). Impact of museums not charging admissions on spontaneous donations and secondary spend in the United Kingdom (UK) in 2016. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/701658/free-museum-admission-impact-on-donations-united-kingdom-uk/
Association of Independent Museums . "Impact of Museums Not Charging Admissions on Spontaneous Donations and Secondary Spend in The United Kingdom (Uk) in 2016." Statista, Statista Inc., 1 Aug 2016, https://www.statista.com/statistics/701658/free-museum-admission-impact-on-donations-united-kingdom-uk/
Association of Independent Museums , Impact of museums not charging admissions on spontaneous donations and secondary spend in the United Kingdom (UK) in 2016 Statista, https://www.statista.com/statistics/701658/free-museum-admission-impact-on-donations-united-kingdom-uk/ (last visited December 30, 2024)
Impact of museums not charging admissions on spontaneous donations and secondary spend in the United Kingdom (UK) in 2016 [Graph], Association of Independent Museums , August 1, 2016. [Online]. Available: https://www.statista.com/statistics/701658/free-museum-admission-impact-on-donations-united-kingdom-uk/