Affiliate marketing market size in Japan FY 2020-2027

Value of the affiliate marketing market in Japan from fiscal year 2020 to 2023 with a forecast until 2027

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Release date

April 2024

Region

Japan

Survey time period

fiscal years 2020 to 2023; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Supplementary notes

*Prospect.
**Forecast.

The affiliate marketing market size was calculated by totaling the reward value, commission rate, and various charges involved (i.e., initial cost, monthly expenses, optional charges, etc.).
Affiliate marketing in this research indicates the following four types:
1) ASP (Affiliate marketing Service Provider) style, where an ASP acts as an agent between an advertiser and website owners. An ASP earns advertisement and commission fees from an advertiser, while it pays rewards to website owners;
2) Shopping mall style, where a virtual shopping mall earns advertisement and commission fees from shop owners for offering a place to promote sales of products to deal in, and pays rewards to website owners;
3) Stand-alone type, where an e-commerce owner itself becomes an advertiser to promote its own products and contents, and pays the web site owners for rewards;
4) Platform type that earns rewards by offering a platform equipped with tracking systems and analysis tools needed for affiliate marketing.

100 Japanese yen equal 0.64 U.S. dollars or 0.59 euros as of June 2024.

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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