Japan: non-alcoholic beverages market size 2024

In fiscal year 2024, the shipment value of the non-alcoholic beverage market in Japan was forecast to exceed five trillion Japanese yen. The Japanese soft drink market encompasses a variety of carbonated and non-carbonated beverages, with ready-to-drink tea accounting for the largest market share.

Ready-to-drink tea

Typically distributed through store retailers, kiosks, and vending machines, RTD tea is a widely available beverage in Japan. The indisputable industry favorite remains green tea, which dominates the domestic RTD tea production. However, the production of roasted barley tea, so-called mugicha, has been on the rise in the last decade. Popular as a summer refreshment, the market grew steadily following increasingly long hot days.

An unexpected favorite

While RTD tea is the current market leader in Japan, coffee is closing in on the top seller. Accounting for around one-fifth of the non-alcoholic beverage market, coffee established itself as the a popular hot drink for the cold seasons in Japan. In addition to coffee shops and retailers, the brewed beverage is also sold as a warmed, canned beverage in vending machines.

Shipment value of non-alcoholic beverages in Japan from fiscal year 2014 to 2023 with a forecast for 2024 (in trillion Japanese yen)

Characteristic	Shipment value in trillion Japanese yen
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Release date

September 2024

More information

Region

Japan

Survey time period

fiscal years 2014 to 2023; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

the market size is calculated based on the shipment value at manufacturers

Supplementary notes

*Forecast.

Research targets were beverage manufacturers, retailers, and etc.
Figures include carbonated drinks, coffee drinks, mineral water, beverages with fruit juice, various types of teas (Japanese tea, English tea, Oolong tea, etc.), sports/functional drinks, nutritional drinks (including energy drinks), drinking milks,fermented lactic-drinks, soy milk, and etc.

Data prior to fiscal year 2017 comes from previous reporting
100 Japanese yen equal 0.68 U.S. dollars or 0.62 euros as of September 2024.
Values have been rounded.

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