Germany: SME usage of online tools and platforms 2016-2018

This statistic shows the ways the small and medium enterprise (SME) uses online tools and platforms in Germany from October 2016 to January 2018. From the responding SMEs in February 2017, 74 percent stated that they used online tools to show their products or services.

Main usages of online tools and platforms by SME in Germany from October 2016 to January 2018*

Characteristic	Show products/services	Provide information (e.g. opening hours, contact info)	Advertise to potential new customers	Communicate with customers or suppliers	Sell products/services	Manage internal business processes (e.g. finances, communication among employees)	Accepting or making payments	Other
Jan '18	78%	80%	82%	63%	45%	22%	33%	2%
Dec '17	77%	78%	82%	58%	43%	17%	25%	2%
Nov '17	79%	77%	80%	63%	46%	25%	31%	2%
Oct '17	78%	77%	82%	67%	43%	20%	33%	3%
Sep '17	82%	79%	83%	63%	47%	20%	31%	2%
Aug '17	78%	81%	84%	62%	42%	22%	29%	2%
Jul '17	78%	79%	83%	65%	42%	20%	31%	1%
Jun '17	81%	79%	81%	58%	41%	21%	34%	2%
May '17	78%	78%	85%	63%	44%	21%	-	4%
Apr '17	79%	76%	83%	61%	47%	20%	-	3%
Mar '17	78%	83%	86%	58%	40%	21%	-	4%
Feb '17	74%	75%	81%	58%	40%	16%	-	3%
Jan '17	82%	81%	84%	61%	43%	16%	-	3%
Dec '16	78%	77%	81%	57%	39%	18%	-	1%
Nov '16	81%	81%	82%	58%	44%	18%	-	2%
Oct '16	78%	79%	83%	57%	39%	18%	-	1%

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Release date

March 2017

More information

Region

Germany

Survey time period

October 2016 to January 2018

Number of respondents

Various*

Method of interview

Online survey

Supplementary notes

* Source question: For which of the following do you use online tools or platforms (e.g. websites/apps, social networks like Facebook or Google+, etc.)?
** Survey sample group size varies:
Oct '16 = 498
Nov '16 = 530
Dec '16 = 422
Jan '17 = 538
Feb '17 = 416.

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