France: SME usage of online tools and platforms

74 percent of the French small and medium enterprises (SMEs) stated in February 2017 that they made use of online tools to display and advertise their products or services. Almost 60 percent of the SMEs used online tools to provide information to clients and providers.

Main usages of online tools and platforms by SME in France from October 2016 to January 2018*

Characteristic	Show products/services	Provide information (e.g. opening hours, contact info)	Advertise to potential new customers	Communicate with customers or suppliers	Sell products/services	Manage internal business processes (e.g. finances, communication among employees)	Accepting or making payments	Other
Jan '18	73%	71%	71%	67%	42%	10%	25%	2%
Dec '17	76%	64%	73%	67%	42%	9%	27%	2%
Nov '17	74%	63%	70%	63%	41%	11%	26%	2%
Oct '17	76%	62%	72%	62%	43%	10%	26%	1%
Sep '17	75%	67%	71%	65%	41%	11%	25%	1%
Aug '17	75%	62%	70%	60%	44%	14%	25%	2%
Jul '17	71%	67%	73%	64%	44%	9%	25%	2%
Jun '17	75%	64%	69%	59%	42%	11%	23%	2%
May '17	74%	59%	70%	59%	41%	11%	-	2%
Apr '17	79%	64%	73%	63%	46%	12%	-	2%
Mar '17	73%	63%	72%	64%	46%	10%	-	2%
Feb '17	74%	64%	68%	62%	44%	8%	-	2%
Jan '17	73%	59%	70%	61%	44%	11%	-	2%
Dec '16	76%	61%	66%	58%	44%	10%	-	2%
Nov '16	73%	62%	72%	61%	45%	10%	-	2%
Oct '16	71%	62%	72%	62%	38%	9%	-	3%

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Release date

March 2017

More information

Region

France

Survey time period

October 2016 to January 2018

Number of respondents

Various*

Method of interview

Online survey

Supplementary notes

* Source question: For which of the following do you use online tools or platforms (e.g. websites/apps, social networks like Facebook or Google+, etc.)?
** Survey sample group size varies:
Oct '16 = 465
Nov '16 = 534
Dec '16 = 380
Jan '17 = 603
Feb '17 = 482
Mar '17 = 456
Apr '17 = 464
May '17 = 406
Jun '17 = 491
Jul '17 = 421
Aug '17 = 395
Sep '17 = 666
Oct '17 = 417
Nov '17 = 788
Dec '17 = 424
Jan '18 = 454