Smartphone market share in the UK 2020-2024, by model

Published by
Federica Laricchia,
Dec 12, 2024

Just two manufacturers make up the top five smartphone models in the United Kingdom (UK), with Apple iPhones accounting for almost 40 percent of the market. As July 2024, the iPhone 15 Pro Max was the most popular model in the UK, accounting for almost 23 percent of sales.

Share of leading smartphone models sold in the United Kingdom (UK) from January 2020 to July 2024, by model

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Release date

October 2024

Region

United Kingdom

Survey time period

2020 to 2024

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Overview

6

Companies

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Operating systems

6

Consumption

5

Outlook

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Further related statistics

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Smartphones in EuropeSmartphonesMobile app usageMobile communications
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