Smartphone market share in the UK 2020-2024, by model

Published by
Federica Laricchia,
Jul 16, 2024

Just two manufacturers make up the top five smartphone models in the United Kingdom (UK), with Apple iPhones accounting for almost 40 percent of the market. As April 2024, the iPhone 15 Pro Max was the most popular model in the UK, accounting for over 20 percent of sales.

Share of leading smartphone models sold in the United Kingdom (UK) from January 2020 to April 2024, by model

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Release date

July 2024

Region

United Kingdom

Survey time period

2020 to 2024

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Companies

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Operating systems

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Consumption

5

Outlook

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Smartphones in EuropeSmartphonesMobile app usageMobile communications
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