Smartphone market share in Germany 2020-2024, by model

Published by
Federica Laricchia,
Dec 12, 2024

Smartphone buyers in Germany bought more Apple iPhone 15 Pro and 15 Pro May phones than any other in July 2024. In that period, iPhone models occupied three out of the top five positions in Germany, with Samsung taking the fourth and fifth spots. 

Smart phone sales in Germany

Germany is an important market for smartphone manufacturers, with 71million people in Germany expected to be smartphone users by 2029. In 2023, around 21.4 million smartphones were exptected to be sold across the country.

Sales on the rise, prices on the rise
Not only are sales figures increasing in Germany, but the average price of each device on the rise too. In 2015 a smartphone would set customers back an average of 392 euros. By 2022, the price reached an average of 626 euros. Analysts expect the global average selling price of smartphones to fluctuate in the coming years.

Share of leading smartphone models sold in Germany from 2020 to 2024, by model

CharacteristicApple iPhone 13Apple iPhone 13 ProSamsung Galaxy A52s 5GApple iPhone 13 Pro MaxSamsung Galaxy S20 FEApple iPhone 11Samsung Galaxy A10eSamsung Galaxy A20Xiaomi Mi 11Apple iPhone 11 Pro MaxApple iPhone XRApple iPhone 12Apple iPhone 11 ProHuawei P30Samsung Galaxy A32 5GSamsung Galaxy A12Apple iPhone 12 Pro MaxApple iPhone 12 ProSamsung Galaxy A12 NachoApple iPhone SE 2020Samsung Galaxy A51Samsung Galaxy A71Samsung Galaxy A21SApple iPhone 14 ProApple iPhone 14 Apple iPhone 14 Pro MaxApple iPhone 14 PlusSamsung Galaxy S23 UltraSamsung Galaxy S23Apple iPhone 15 ProApple iPhone 15 Pro MaxApple iPhone 15 Samsung Galaxy Xcover 6 ProSamsung Galaxy S24 UltraSamsung Galaxy S24 Samsung Galaxy A55 5G
Jan 20 - - - - - 17% - - - - 5% - 8% - - - - - - - - - - - - - - - - - - - - - - -
Apr '20 - - - - - 11% 6% 5% - 4% 5% - - - - - - - - - - - - - - - - - - - - - - - - -
Jul '20 - - - - - 8% - - - - - - - - - - - - - 11% 7% 4% 3% - - - - - - - - - - - - -
Oct '20 - - - - 5% 7% - - - - - 12% - - - - - - - 10% - - 7% - - - - - - - - - - - - -
Apr '21 - - - - - - - - 3% - - 8% - - - 4% 9% 10% - - - - - - - - - - - - - - - - - -
Jul '21 - - - - - - - - - - - 11% - - 6% 5% 8% 9% - - - - - - - - - - - - - - - - - -
Oct '21 14% 10% 7% 7% 6% - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Jan '22 23% 8% - 9% 6% - - - - - - - - - - - - - 6% - - - - - - - - - - - - - - - - -
Dec '22 7% 5% - - - - - - - - - - - - - - - - - - - - - 9% 9% 7% - - - - - - - - - -
Jan '23 7% - - - - - - - - - - - - - - - - - - - - - - 11% 13% 12% 7% - - - - - - - - -
Apr '23 - - - - - - - - - - - - - - - - - - - - - - - 10% 9% 8% - 8% 8% - - - - - - -
Jul '23 - - - - - - - - - - - - - - - - - - - - - - - 10% 9% 8% - 5% 9% - - - - - - -
Jan '24 - - - - - - - - - - - - - - - - - - - - - - - - 5.9% - - - - 15.2% 13.4% 10.3% 5% - - -
Showing entries 1 to 13 (15 entries in total)
Created with Highcharts 7.2.2Market share14%14%23%23%7%7%7%7%10%10%8%8%5%5%7%7%7%7%9%9%5%5%6%6%6%6%17%17%11%11%8%8%7%7%6%6%5%5%3%3%4%4%5%5%5%5%12%12%8%8%11%11%8%8%6%6%4%4%5%5%9%9%8%8%10%10%9%9%6%6%11%11%10%10%7%7%4%4%3%3%7%7%9%9%11%11%10%10%10%10%9%9%13%13%9%9%9%9%5.9%5.9%7%7%12%12%8%8%8%8%7%7%8%8%5%5%8%8%9%9%15.2%15.2%12.2%12.2%12.6%12.6%13.4%13.4%11%11%12.8%12.8%10.3%10.3%10.3%10.3%9%9%5%5%5.3%5.3%3.8%3.8%4.9%4.9%6%6%Apple iPhone 13Apple iPhone 13 ProSamsung Galaxy A52s 5GApple iPhone 13 Pro MaxSamsung Galaxy S20 FEApple iPhone 11Samsung Galaxy A10eSamsung Galaxy A20Xiaomi Mi 11Apple iPhone 11 Pro MaxApple iPhone XRApple iPhone 12Apple iPhone 11 ProHuawei P30Samsung Galaxy A32 5GSamsung Galaxy A12Apple iPhone 12 Pro MaxApple iPhone 12 ProSamsung Galaxy A12 NachoApple iPhone SE 2020Samsung Galaxy A51Samsung Galaxy A71Samsung Galaxy A21SApple iPhone 14 ProApple iPhone 14Apple iPhone 14 Pro MaxApple iPhone 14 PlusSamsung Galaxy S23 UltraSamsung Galaxy S23Apple iPhone 15 ProApple iPhone 15 Pro MaxApple iPhone 15Samsung Galaxy Xcover 6 ProSamsung Galaxy S24 UltraSamsung Galaxy S24Samsung Galaxy A55 5GJan 20Apr '20Jul '20Oct '20Apr '21Jul '21Oct '21Jan '22Dec '22Jan '23Apr '23Jul '23Jan '24Apr '24Jul '24
0%20%40%60%

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Release date

October 2024

Region

Germany

Survey time period

2020 to 2024

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