Important criteria for shoppers when choosing underwear by gender U.S. 2017

Published by
Alexander Kunst,
Dec 20, 2019
The statistic shows the important criteria for shoppers in the United States when choosing underwear in 2017, by gender. The survey revealed that 45 percent of female respondents in the U.S. consider brand to be one of the important criteria for choosing underwear.

Important criteria for shoppers in the United States when choosing underwear in 2017, by gender

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Release date

April 2017

Region

United States

Survey time period

March 16 to 22, 2017

Number of respondents

1,029 respondents

Age group

16-69 years

Special properties

shoppers of underwear

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Based on which criteria do you usually select your underwear?".
* e.g. style/look, fabric, etc.

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Underwear and lingerie in the UKApparel market in the U.S.Apparel market worldwide Apparel market in the UKHigh street retail in the United Kingdom (UK)
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