Entertainment seemed to be the most common reason among Finns to use YouTube, as of 2019. 92 percent of the respondents to a survey stated to be using the platform for that purpose, whereas 12 percent used it to follow brands and companies. 11 percent used YouTube for news that year.
Purposes of YouTube usage in Finland in 2019
Characteristic
Share of respondents
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AudienceProject. (October 3, 2019). Purposes of YouTube usage in Finland in 2019 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/700479/youtube-usage-purposes-in-finland/
AudienceProject. "Purposes of YouTube usage in Finland in 2019." Chart. October 3, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/700479/youtube-usage-purposes-in-finland/
AudienceProject. (2019). Purposes of YouTube usage in Finland in 2019. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/700479/youtube-usage-purposes-in-finland/
AudienceProject. "Purposes of Youtube Usage in Finland in 2019." Statista, Statista Inc., 3 Oct 2019, https://www.statista.com/statistics/700479/youtube-usage-purposes-in-finland/
AudienceProject, Purposes of YouTube usage in Finland in 2019 Statista, https://www.statista.com/statistics/700479/youtube-usage-purposes-in-finland/ (last visited August 24, 2024)
Purposes of YouTube usage in Finland in 2019 [Graph], AudienceProject, October 3, 2019. [Online]. Available: https://www.statista.com/statistics/700479/youtube-usage-purposes-in-finland/