Share of readers buying something advertized in supermarket catalogue Australia 2016

Published by Statista Research Department, Jan 3, 2023
This statistic displays the share of weekly supermarket catalogue readers who buy something they have seen in the catalogue of the supermarket in Australia in 2016. That year, the reader-to-shopper conversion rate of Woolworths was highest with 52 percent of catalogue readers going on to buy a product that had been advertized.

Share of readers who buy something that is advertized in supermarket catalogues in Australia in 2016, by supermarket

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Release date

March 2017

Region

Australia

Survey time period

January to December 2016

Number of respondents

n = 50,306*

Age group

14 years and older

Supplementary notes

* The sample size is the average number of yearly samples from 2013 to 2016.

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