This statistic displays the results of a survey on the main reason to switch off ad blocking software in the United Kingdom (UK) between 2016 and 2019. As of February 2019, 23 percent of respondents stated that their main reason for turning off their ad blocker was that they could not access some content with the ad blocker installed.
Main reason for switching off ad blocking software in the United Kingdom (UK) 2016-2019
Characteristic
February 2016
February 2017
Feburary 2018
February 2019
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This question was phrased by the source as follows: "You mentioned that you have downloaded an ad blocker on one of your devices but do not currently use one... Which one, if any, of the following is the main reason for this?"
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IAB UK. (March 29, 2019). Main reason for switching off ad blocking software in the United Kingdom (UK) 2016-2019 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/700163/reasons-for-turning-off-ad-blockers-in-the-united-kingdom-uk/
IAB UK. "Main reason for switching off ad blocking software in the United Kingdom (UK) 2016-2019." Chart. March 29, 2019. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/700163/reasons-for-turning-off-ad-blockers-in-the-united-kingdom-uk/
IAB UK. (2019). Main reason for switching off ad blocking software in the United Kingdom (UK) 2016-2019. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/700163/reasons-for-turning-off-ad-blockers-in-the-united-kingdom-uk/
IAB UK. "Main Reason for Switching off Ad Blocking Software in The United Kingdom (Uk) 2016-2019." Statista, Statista Inc., 29 Mar 2019, https://www.statista.com/statistics/700163/reasons-for-turning-off-ad-blockers-in-the-united-kingdom-uk/
IAB UK, Main reason for switching off ad blocking software in the United Kingdom (UK) 2016-2019 Statista, https://www.statista.com/statistics/700163/reasons-for-turning-off-ad-blockers-in-the-united-kingdom-uk/ (last visited July 03, 2024)
Main reason for switching off ad blocking software in the United Kingdom (UK) 2016-2019 [Graph], IAB UK, March 29, 2019. [Online]. Available: https://www.statista.com/statistics/700163/reasons-for-turning-off-ad-blockers-in-the-united-kingdom-uk/