This statistic displays the results of a survey on the usage of ad blocking software in the United Kingdom (UK) as of February 2017, broken down by demographic. The survey found that more than half of respondents aged between 18 and 24 years stated that they had downloaded ad blocking software in the past.
Share of respondents that had downloaded ad blocking software before in the United Kingdom (UK) as of February 2017, by demographic
This question was phrased by the source as follows: "Have you ever downloaded software/apps on any of your personal devices that allows you to block adverts on the internet?"
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IAB UK. (March 13, 2017). Share of respondents that had downloaded ad blocking software before in the United Kingdom (UK) as of February 2017, by demographic [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/700044/ab-blocking-usage-in-the-united-kingdom-uk/
IAB UK. "Share of respondents that had downloaded ad blocking software before in the United Kingdom (UK) as of February 2017, by demographic." Chart. March 13, 2017. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/700044/ab-blocking-usage-in-the-united-kingdom-uk/
IAB UK. (2017). Share of respondents that had downloaded ad blocking software before in the United Kingdom (UK) as of February 2017, by demographic. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/700044/ab-blocking-usage-in-the-united-kingdom-uk/
IAB UK. "Share of Respondents That Had Downloaded Ad Blocking Software before in The United Kingdom (Uk) as of February 2017, by Demographic." Statista, Statista Inc., 13 Mar 2017, https://www.statista.com/statistics/700044/ab-blocking-usage-in-the-united-kingdom-uk/
IAB UK, Share of respondents that had downloaded ad blocking software before in the United Kingdom (UK) as of February 2017, by demographic Statista, https://www.statista.com/statistics/700044/ab-blocking-usage-in-the-united-kingdom-uk/ (last visited December 30, 2024)
Share of respondents that had downloaded ad blocking software before in the United Kingdom (UK) as of February 2017, by demographic [Graph], IAB UK, March 13, 2017. [Online]. Available: https://www.statista.com/statistics/700044/ab-blocking-usage-in-the-united-kingdom-uk/
