U.S. frequent moviegoers 2017-2019, by ethnicity
According to the source, there were 10.4 million frequent moviegoers in the United States in 2019 that were Hispanic/Latino, compared to 22 million frequent moviegoers that were Caucasian. Whilst Caucasians make up the majority of the U.S. movie audience, Hispanics were the only group which saw an increase in the number of frequent moviegoers between 2018 and 2019.