The statistic shows data on the influence of offensive online content on the image of brands advertised around the offensive content in the United States as of April 2017, broken down by ethnicity. During a survey, 17 percent of Black respondents stated they view such a brand much more negatively.
How much more positively or negatively do you view a brand that is being advertised around offensive content online?
(by ethnicity)
among respondents who have seen offensive content online
Method of interview
Online survey
Supplementary notes
Original question: "How much more positively or negatively do you view the brand that is being advertised around the offensive content or does it not change your view?" The source define offensive content as "videos, articles, pictures, etc. that are racist, sexist, etc. or may cause upset or promote hate."
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YouGov. (April 12, 2017). How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by ethnicity) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/699739/influence-offensive-content-brand-image-usa-ethnicity/
YouGov. "How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by ethnicity)." Chart. April 12, 2017. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/699739/influence-offensive-content-brand-image-usa-ethnicity/
YouGov. (2017). How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by ethnicity). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/699739/influence-offensive-content-brand-image-usa-ethnicity/
YouGov. "How Much More Positively or Negatively Do You View a Brand That Is Being Advertised around Offensive Content Online? (by Ethnicity)." Statista, Statista Inc., 12 Apr 2017, https://www.statista.com/statistics/699739/influence-offensive-content-brand-image-usa-ethnicity/
YouGov, How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by ethnicity) Statista, https://www.statista.com/statistics/699739/influence-offensive-content-brand-image-usa-ethnicity/ (last visited October 02, 2024)
How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by ethnicity) [Graph], YouGov, April 12, 2017. [Online]. Available: https://www.statista.com/statistics/699739/influence-offensive-content-brand-image-usa-ethnicity/
