The source forecast that, in 2024, digital out-of-home (DOOH) advertising revenues worldwide will amount to an estimated 20.4 billion U.S. dollars. The annual value was projected to continue to expand as the decade unfolds, reaching nearly 30 billion dollars by 2029. When including traditional outdoor ad spending, the global OOH ad expenditure growth rate will stand at 11.5 percent in 2024.
In 2023, more than four out of 10 marketers surveyed worldwide reported purchasing DOOH campaigns directly only, while three out of 10 chose exclusively programmatic buys – when automated technology substitutes traditional sale methods. Within the programmatic digital out-of-home (prDOOH) campaigns alone, single-country campaigns made up the majority of prDOOH target market, at approximately 57 percent.
Digital out-of-home (DOOH) advertising revenue worldwide from 2024 to 2029
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
* An exponential development of the values was assumed to estimate the annual values between 2024 and 2029, which were provided by the source.
Numbers have been rounded.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (July 10, 2024). Digital out-of-home (DOOH) advertising revenue worldwide from 2024 to 2029 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/272951/global-digital-out-of-home-advertising-expenditure-since-2000/
Statista. "Digital out-of-home (DOOH) advertising revenue worldwide from 2024 to 2029 (in billion U.S. dollars)." Chart. July 10, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/272951/global-digital-out-of-home-advertising-expenditure-since-2000/
Statista. (2024). Digital out-of-home (DOOH) advertising revenue worldwide from 2024 to 2029 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/272951/global-digital-out-of-home-advertising-expenditure-since-2000/
Statista. "Digital Out-of-home (Dooh) Advertising Revenue Worldwide from 2024 to 2029 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Jul 2024, https://www.statista.com/statistics/272951/global-digital-out-of-home-advertising-expenditure-since-2000/
Statista, Digital out-of-home (DOOH) advertising revenue worldwide from 2024 to 2029 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/272951/global-digital-out-of-home-advertising-expenditure-since-2000/ (last visited August 25, 2024)
Digital out-of-home (DOOH) advertising revenue worldwide from 2024 to 2029 (in billion U.S. dollars) [Graph], Statista, July 10, 2024. [Online]. Available: https://www.statista.com/statistics/272951/global-digital-out-of-home-advertising-expenditure-since-2000/