U.S. farmer weekly media sources 2016, by income

Published by Statista Research Department, May 19, 2016
This statistic presents the types of agricultural media used weekly by farmers in the United States as of March 2016, sorted by operation income. During the survey, 54 percent of farmers with an operation income of over one million U.S. dollars stated that they used agricultural websites weekly.

Types of agricultural media used weekly by farmers in the United States as of March 2016, by operation income

Characteristic<$250k$250k - $499k$500k - $999k$1m+
Ag magazines or newspapers 77% 82% 83% 82%
Ag newsletters (printed) 41% 43% 46% 56%
Ag e-newsletters 30% 33% 41% 53%
Ag websites 23% 38% 43% 54%
Ag TV programs 36% 46% 36% 26%
Ag radio programs 29% 35% 42% 34%
Ag-related direct mail 27% 35% 43% 39%
Ag-related direct e-mail 18% 30% 38% 45%
Ag-related websites on a mobile device 12% 29% 34% 43%
Ag-related apps on a mobile device 10% 26% 26% 33%
Ag-related text messages 9% 24% 23% 36%
Ag dealers/retailers 11% 13% 21% 19%
Ag manufacturer or supplier publications 13% 17% 12% 19%
Showing entries 1 to 13 (16 entries in total)
Created with Highcharts 7.2.2Share of respondents82%82%56%56%53%53%54%54%26%26%34%34%39%39%45%45%43%43%33%33%36%36%19%19%19%19%14%14%22%22%4%4%83%83%46%46%41%41%43%43%36%36%42%42%43%43%38%38%34%34%26%26%23%23%21%21%12%12%12%12%14%14%4%4%82%82%43%43%33%33%38%38%46%46%35%35%35%35%30%30%29%29%26%26%24%24%13%13%17%17%13%13%7%7%1%1%77%77%41%41%30%30%23%23%36%36%29%29%27%27%18%18%12%12%10%10%9%9%11%11%13%13%9%9%4%4%2%2%<$250k$250k - $499k$500k - $999k$1m+Ag magazines or newspapersAg newsletters (printed)Ag e-newslettersAg websitesAg TV programsAg radio programsAg-related direct mailAg-related direct e-mailAg-related websites on a mobile deviceAg-related apps on a mobile deviceAg-related text messagesAg dealers/retailersAg manufacturer or supplier publicationsAg-related social mediaAg consultantsAg-related webinars
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%

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Source

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Release date

May 2016

Region

United States

Survey time period

December 2015 to March 2016

Number of respondents

2,554 owners/operators/managers of farms or ranches

Method of interview

Online survey

Supplementary notes

* uses at least one digital channel at any frequency

This question was phrased by the source as follows: "How often do you usually read, view, visit, attend, or use the following types of agricultural media or information sources?"

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