U.S. farmer weekly media sources 2016

Types of agricultural media used weekly by farmers in the United States as of March 2016

CharacteristicShare of respondents
Ag magazines or newspapers 80%
Ag newsletters (printed) 45%
Ag e-newsletters 38%
Ag websites 37%
Ag TV programs 37%
Ag radio programs 35%
Ag-related direct mail 35%
Ag-related direct e-mail 31%
Ag-related websites on mobile 28%
Ag-related apps on mobile 23%
Ag-related text messages 22%
Ag dealers/retailers 16%
Ag manufacturer or supplier publications 14%
Created with Highcharts 7.2.2Share of respondents80%80%45%45%38%38%37%37%37%37%35%35%35%35%31%31%28%28%23%23%22%22%16%16%14%14%12%12%11%11%3%3%2%2%1%1%Ag magazines or newspapersAg newsletters (printed)Ag e-newslettersAg websitesAg TV programsAg radio programsAg-related direct mailAg-related direct e-mailAg-related websites on mobileAg-related apps on mobileAg-related text messagesAg dealers/retailersAg manufacturer or supplier publicationsAg-related social mediaAg consultantsAg-related webinarsFarm showsAg conference or seminars
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%
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Source

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Release date

May 2016

Region

United States

Survey time period

December 2015 to March 2016

Number of respondents

2,554 owners/operators/managers of farms or ranches

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "How often do you usually read, view, visit, attend, or use the following types of agricultural media or information sources?"

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