The statistic shows data on the public perception of the presence or lack of endorsement of offensive online content by brands advertised around that content in the United States as of April 2017. During a survey, 13 percent of respondents stated they thought such brands definitely endorsed such content.
To what extent do you think that brands advertised around offensive online content are endorsing that content?
among respondents who have seen offensive content online
Method of interview
Online survey
Supplementary notes
Original question: "To what extent do you think that the brand being advertised
around the offensive content is endorsing that content?" The source define offensive content as "videos, articles, pictures, etc. that are racist, sexist, etc. or may cause upset or promote hate."
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YouGov. (April 12, 2017). To what extent do you think that brands advertised around offensive online content are endorsing that content? [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/698868/brand-endorse-offensive-online-content-usa/
YouGov. "To what extent do you think that brands advertised around offensive online content are endorsing that content?." Chart. April 12, 2017. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/698868/brand-endorse-offensive-online-content-usa/
YouGov. (2017). To what extent do you think that brands advertised around offensive online content are endorsing that content?. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/698868/brand-endorse-offensive-online-content-usa/
YouGov. "To What Extent Do You Think That Brands Advertised around Offensive Online Content Are Endorsing That Content?." Statista, Statista Inc., 12 Apr 2017, https://www.statista.com/statistics/698868/brand-endorse-offensive-online-content-usa/
YouGov, To what extent do you think that brands advertised around offensive online content are endorsing that content? Statista, https://www.statista.com/statistics/698868/brand-endorse-offensive-online-content-usa/ (last visited October 02, 2024)
To what extent do you think that brands advertised around offensive online content are endorsing that content? [Graph], YouGov, April 12, 2017. [Online]. Available: https://www.statista.com/statistics/698868/brand-endorse-offensive-online-content-usa/